Triumph Innovate Retailing with Interactive 3D iPad App from EON Reality

IRVINE, Calif., January 28, 2013 – EON Reality Inc., the world’s leading interactive 3D software provider, announces that Triumph International Pte Ltd has started to use an interactive 3D iPad application developed by EON Reality for its stores in Singapore. The iPad application enables Triumph’s staff to interact with potential customers in a new, engaging and effective way, by enabling them to experience and visualize how Triumph’s unique Shapewear line of lingerie can enhance body appearance. The application enables customer to find their own personal shape type, choose from a range of Shapewear products and see the before-and-after effect in a 360 degree interactive 3D view.



“Being one of the pioneers in the deployment of interactive 3D solutions for various industrial applications, EON Reality has during 2012 also been able to tap into consumer and retail markets,” said Pontus Appelqvist, VP Sales Asia of EON Reality. “One of the key objectives with the iPad application is to enable Triumph staff to better showcase its range of Shapewear products and thereby improving store productivity. The app has been well received by both staff and customers and shows how interactive 3D technologies can drive innovation and at the same time add value and enhance product communication.”

About Triumph International
With a passion for perfection that is synonymous with true German heritage, Triumph has been lovingly tailoring women and teaching them to be proud of their natural curves for more than 125 years.
Drawing on its renowned expertise in the design and manufacture of perfect underwear, Triumph constantly strives for innovative trendsetting designs. This has allowed the brand to earn global reputation in the lingerie field as the benchmark for quality and perfect fit. Moreover, Triumph is the only European brand that produces intimate apparel specifically designed and tailored to suit Asian women.
Triumph International is one of the world’s largest intimate apparel companies. It enjoys a presence in over 120 countries with the core brands Triumph®, Sloggi®, Valisère® and HOM®. Globally, Triumph serves 40,000 wholesale customers and sells its products in over 2,000 Triumph Stores. More information can be found at

About EON Reality
EON Reality, Inc. is the world’s leading interactive 3D visual content management and Virtual Realitysoftware provider. EON Reality provides state-of-the-art 3D display technology for immersive and stereoscopic viewing, from portable tablet PCs and glass free stereo display systems to curved-screen and immersive rooms consisting of multi-channel projection walls. The technology foundation for developing interactive digital content includes importing the most common 3D animation formats into EON’s authoring software and creating modules and applications that can be viewed on various display systems. EON’s technology solutions enable all organizations to more effectively visually communicate, collaborate and accelerate knowledge transfer.
Industry leaders, including Atlas Copco, Bechtel, Boeing, Bombardier, Hon, Intel, Lexus, Lufthansa -Teknik, Lowell Manufacturing, Peterbilt, Samsung, Siemens Medical, Suzuki, Tobyhanna Army Depot, Toyota and Whirlpool use EON solutions to enhance the interactive user experience to effectively increase sales, better communicate product functionality and decrease the cost of service, training and technical support. Some educational institutions who have adopted EON’s technology solutions include: the Kentucky Community and Technical College System, the Southeastern Institute of Manufacturing and Technology (located on the campus of the Florence-Darlington Technical College), Old Dominion University, Marquette University, Milwaukee Area Technical College, Discovery World Museum, Oklahoma City Community College, Concord University, North Dakota State University, Texas State Technical College – Waco, El Paso Community College, University of Alabama, Hazard Community and Technical College, University of Hawaii, Lansing Community College, University of Kentucky, Maysville Community and Technical College, Miami University, Red Rocks Community College. For further information, visit