Laval Virtual will open its doors from March 22 to 26 at the Multi-purpose room in Laval (Mayenne, department 53)
LAVAL, FR, March 22, 2017 – EON Reality Inc., the world leader in Virtual Reality based knowledge transfer for industry, education, and edutainment, and Atlantic Santé, a communication agency consulting in Nutrition, Health, and Environment, in collaboration with Lactel, the leading French milk company, present an innovative Virtual Reality application: “Mes crêpes Lactel®”. Created on EON Reality’s AVR Platform, it is a playful, yet serious, application that provides nutritional information to the user.
Throughout the application, the user will gain knowledge of where each ingredient in the recipe fits into their daily diet. The playful interface and educational format has been designed to facilitate the journey of the user, step by step, from looking for the ingredients up to the topping of the crêpes.
The participants will “prepare” crêpes within a virtual kitchen: a recipe highly appreciated by the French and of which milk is a major ingredient. The application is the result of cooperation between two companies of the mayenne business ecosystem: EON Reality and Atlantic Santé.
By participating in this application, which “reinvents” the way we make crêpes, Lactel sought to capitalize on Virtual Reality as a future way to market and consume products. Lactel wishes to make their brand accessible through Virtual Reality while making this experience both playful and original. This application is also to answer the expectations of professionals in the agri-food industry, by setting a product placement marketing strategy in a VR experience. For Lactel, it is an opportunity to try an innovative communication strategy within a virtual universe: a first for the brand.
About Lactalis Group
Lactalis group is the world leader in milk and cheese industry. 75000 employees, 230 factories in 43 countries and sell in more than 150 countries ; 14 billion Euros in revenue in 2014. The group is headquartered in Laval. They own many brands as you can see on their wikipedia page
Lactel is Lactalis’ main brand for packed milk distribution. It is leader on its market with 19,2% of market share in value. Since its creation in 1932, the brand has diversify its offer with products adapted to every people and every needs. Placing innovation at the earth of its development, it was the first to release UHT sterilized milk bottle at the end of the 80’s. Lactel is also pioneer on many market segment like lactose free milk or organic.
About Atlantic Sante
Atlantic Santé is a consulting and communication agency specialized in Nutrition, Health and Environment. At the interface between experts, companies, media, and public, the multidisciplinary team of Atlantic Santé, made up of agribusiness engineers, nutritional dietitians and specialists in communication, translates scientific information to the right consumer target.
About EON Reality
EON Reality is the world leader in Virtual Reality (VR) and Augmented Reality (AR) based knowledge transfer for industry, education, and edutainment. EON Reality’s success is tied to its belief that knowledge is a human right and should be available, accessible, and affordable for every human on the planet. To carry this out, EON Reality, since 1999, has developed the de-facto standard for Augmented Reality and Virtual Reality based knowledge transfer software that supports devices from mobile phones to large immersive domes. EON Reality’s global app development network, with twenty-two locations worldwide, has created the world’s leading AR/VR library for knowledge transfer with over 7,000 applications. Over 36 million people worldwide have downloaded these applications. For further information, visit www.eonreality.com.