Improved holiday experience
The Virtual Reality experience attracted consumers to physically visit 313@Somerset during the crowded holiday shopping season. The experience was a key differentiator considering that most malls employ the traditional Santa-in-the-mall holiday experience.
More visibility, more revenue
Parents waited in line as their children to enjoyed the Virtual Reality experience. During this time parents, stayed in the store longer and were exposed to the mall’s advertisements, brands, and products. Happy children equals happy parents.