First VR Album Release
Megadeth’s Dystopia represents the first time an album was released along side a Virtual Reality experience. To get this fans could purchase a premium version of the album that contained a Megadeth VR Headset, a Megadeth Dystopia CD, and the access code to unlock the mobile app to see their performances.
Improve Store Visibility
EON Reality designed the Megadeth Virtual Reality experience to not just engage fans but also to stand out on store shelves. By combining Megadeth’s rich visuals and spellbinding performances with cutting edge Virtual Reality technology, fans had a reason to rush to their local store and pick up a copy of the deluxe version of the album.
Through this this application, EON Reality and CEEK VR created a completely new immersive experience that gives Megadeth’s fans a front row seat to their exclusive performance. Fans from around the world can “rock out” with their friends whether they’re in the same room or across the globe and get to know the band in a way they never have before.