The hottest trend in visual communication

 

Does it sound complicated? The fact is that it is really simple.

In the 1930s the movies inspired innovative companies to create the first commercials. Today’s generation has grown up with games and expect information to be interactive, 3D compelling and real time, like in a game. They do not want to be fed passive information. They want to try, enquire, explore and configure.

Smart companies like Toyota/Lexus, Boeing, Suzuki and Siemens are quickly adapting their communication to this new and rapidly growing trend, by using EON’s software.

Serious Games are not only fun but REALLY profitable

Hopefully you have already figured out that EON can provide companies with a distinctive competitive advantage and strengthen their brand as attuned first movers. However, the best part is that it also provides them with a clear measurable Return on Investment:

• Consistent product sales presentation approach and improved salesperson performance
• Up to 72% increased visitor retention on the trade show floor
• Decreased product returns - get it right the first time
• Up to 15% increase in option and configurable parts sales
• Up to 90% cost reduction in service training
• Doubled sales on line
• Valuable customer feedback by tracking behavior and choices, excellent market research tool.

Here is what just a few of EON's customers are saying:

"With EON's holographic display solutions and content development, we were able to communicate on a new level in our ongoing Lexus marketing campaign," said Jennifer Weinberg, project leader for Team One. "The excitement this program has generated in over half a dozen major U.S. locations is unprecedented. EON's 3D technology has helped differentiate our branding in a fun and entertaining way."


"With the support of EON technology and outstanding staff, we were able to put together a presentation like none before giving Siemens a crucial edge over competition using traditional presentation techniques. EON Artifical-I and EON Interact are not future technologies but they are definitely here to make a significant impact for businesses today. I have rarely worked with such a devoted and competent team as EON and despite an 'impossible' deadline, they came through with flying colors," said Diana Zimmerman, President of CMS and Siemens' Tradeshow Coordinator.


“It is like having all products in front of you and the best sales person by your side.” Michael B. Berman, Product Manager Dell


“The Suzuki Sales P.R.O. is not only for sales people. The unique reports and tools will assist owners and managers with increasing salesperson performance and increasing profits." Mel Harris Vice President of Suzuki Motorcycles and ATV's


“Sales for the products that use EON´s 3D content solution have doubled over 12 months compared with average sales for the products that use normal pictures”. Henry Sauls, Director of Furniture Office Depot

When you need more

So you have brought your models to life with EON Raptor but want to do even more? Ok, you are a professional and yes we can help you. For a complete set of products including full real-time photo realistic features, advanced physics, more interactivity, sales applications and advanced 3D displays etc. Find more information here:

The EON Vocabulary

In this new virtual Reality world you actually need a new vocabulary list to help you navigate. Here is a bit of help:

  • Holofy™: Verb, comes originally from creating a hologram and means that you take your product presentation to a 3D dimension. Typically this is done by using EON.
  • Artificial-I™ technology: an EON holographic stereo solution without any glasses using large flat screens.
  • Eonize™: Verb, means bringing your digital products and environments to life. Today’s digital products are dead /static like pictures, or prerecorded like animations / movies. By Eonizing them, life is injected and they are awoken to full 3D real-time interactivity. EON Professional™ is normally used for the Eonizing process resulting in full real-time photo realism, advanced physics, interactivity, complete product functionality, configuration and even realistic human behaviors.
  • Digital Replica™: The outcome of an Eonizing process, a smart digital copy of the physical product that contains all attributes of the physical product which can be explored, studied and shared in a virtual reality environment. The Digital Replica has a significant additional attribute, in that the physical products normally lacks namely the capability to provide vital information about itself such as bill of materials, price, text description, support information etc. something also referred to a Reality Object™ or Knowledge Object™.

© 2006 EON Reality, Inc